On December 6, the Beijing MunicipalRadio and Television Bureau held a conference to discuss China’s broadcasting industry. One of the topics discussed was online governance. The director of theBeijing MunicipalRadio and Television Bureau, Yang Shuo, made a statement about the need to promote a combination of cultural entertainment. He cited the “Youth With You 3” milk incident was handled resolutely and new measures were promptly issued to manage online variety shows.
Yang Shuo also called for “carrying out in-depth special surveys, full stop to all idol cultivation online variety shows and danmei adaptation online films and series, seriously develop online film and tv dramas, short videos, dedicated inspection in the field of live broadcasting, to strive hard to create a space for clear and healthy online culture in the capital.”
Since May, the central government has been clamping down on the internet, entertainment industry, and fandom behavior due to several major scandals that have occurred. Back in August, iQIYI announced they were canceling survival shows for the next few years in response to the government’s “Qinglang” campaign. In the following month, the NRTA had called for the boycott of “abnormal aesthetics” and “trend of danmei adaptations”.
These new guidelines put several BL drama adaptations in jeopardy. The biggest one is “Immortality” also known as Hao Yi Xing and 2HA, which has been delayed ever since it finished filming in September 2020. The drama’s official Weibo account hasn’t been updated since December 2020. There is also “Eternal Faith”, the “Heaven Official’s Blessing” adaptation, which has been filming since July 2021 and set to wrap up in January 2022.
With this news, many BL fans expressed concern about BL adaptations that have already finished filming and been waiting to air. However, some netizens cheered on the government for taking this measure. The top comment with over 100,000 likes under Sina Entertainment’s report on the news was, “Banning danmei adaptations is the only correct thing the NRTA did.” Other comments included, “It’s quite good. Some people don’t think about getting popular by taking the plunge (filming BL). Just filming steadfastly is top priority.”, “Even though I am not interested in danmei, but since it’s already filmed as a BL adaptation, still need to cut everything, time travel, fantasy, palace fighting dramas, whatever is popular gets banned. This seems a bit feudalistic. If it continues like this, mainstream television will also be boycotted by young people.”, “Domestic entertainment doesn’t retain everyone. It has its own place. Thai and Japanese BL aren’t banned. Everyone is running to see the foreign ones.”, and more.
Credit: Weibo (1)