THE9’s Esther Yu (虞书欣) can’t seem to catch a break on social media these days. She has been quite active on her “xiaohao” (小号) account, which is an alt Weibo account celebrities use to talk about personal things they don’t post on their official accounts. Esther Yu has previously expressed her love for BLACKPINK on her “xiaohao” account. She also showed off the gifts Lisa sent her including an autographed photo book that was signed “To: Shuxin”.
There were rumors circulating the other BLACKPINK members, Jennie, Rose, and Jisoo, had created Weibo accounts ahead of their comeback on June 26. Some of the “yxh” (marketing) accounts had already followed those three accounts. Esther Yu followed Jennie, Rose, and Jisoo’s accounts, which haven’t been confirmed yet, using her “xiaohao” account. As she had already followed Lisa, she decided to unfollow her and then re-follow her so that their accounts would show up together in the first page of who she is following.
This action caught the attention of some of Lisa’s Chinese fans. Esther Yu showed a chat dialogue from one of Lisa’s fan. This person explained that unfollowing and re-following Lisa’s account could deeply impact how the power of her account is weighed. It could “mess up” the power of Lisa’s account after all the work her fans have done to grow it these past few months. This fan also hoped Esther Yu would consider the consequences of her actions before she does anything in the future and that what she does can influence a lot of other people to follow suit, especially during the comeback period.
Esther Yu included the following caption with the screenshot: “God, I just opened Weibo, didn’t know it would bring about this kind of outcome. Everyone, don’t follow what I did. Frequently unfollowing and following will impact how the power is weighed, even though I don’t know what it is. What do I need to do to increase the power? Sorry, really didn’t know it would be like this.”
Esther Yu deleted that post and posted another with this caption: “Okay, I know now. Don’t worry, everyone. We should stop unfollowing and then following Lisa-laoshi again. It will decrease the weight [of the account]. See you tomorrow at the livestream.” Esther Yu also went back to like Lisa’s posts on Weibo seemingly to help her account.